When Leadership Gets Personal — Behind the Glow of Hard Decisions

Setting the Stage

Being a founder isn’t just about dreaming big — it’s about making hard choices that most people will never see. When I started Lumithéa, I knew I wanted to create more than a skincare brand. I wanted to create an experience — rituals that helped women feel grounded, radiant, and worthy.

But behind every beautiful product photo and glowing review, there are moments of negotiation, frustration, and what feels like failure.

The Hard Choice

Recently, I faced a decision that tested my commitment to you — my community. A key piece of my supply chain wasn’t working as it should. Shipments were delayed, costs were higher than promised, and I worried that you wouldn’t get the products you deserved in the time you deserved them.

The easy choice would have been to quietly accept the situation and pass along the inconvenience. But leadership — real leadership — means advocating for what’s right even when it’s uncomfortable. So I went back to the table. I asked for solutions. I negotiated refunds. I made the decision to pause and pivot, even though it meant slowing down my momentum.

The Emotional Side

Here’s the truth no one talks about: doing the right thing for your business and your customers can feel like failure in the moment.

I questioned myself.
I worried about disappointing you.
I wondered if I was making the right call.

But I also reminded myself why I started this brand — to help women see themselves as worthy of the very best. And that means holding myself, my partners, and my products to that same standard.

The Win on the Other Side

Part of the solution meant finding new suppliers who could provide the products and service you deserve — consistently and with excellence. It also meant taking a hard look at my product lineup and committing to slowly add and subtract offerings so that everything I sell is something I can truly stand behind.

This is the kind of behind-the-scenes work that doesn’t always make the highlight reel, but it’s what ensures Lumithéa stays true to its promise: skincare that is rooted in ritual, quality, and integrity.

Looking Ahead

You’ll start to notice changes — new products coming in, a few familiar ones quietly retiring. Each adjustment is made with care, so that your ritual stays meaningful, effective, and luxurious.

Leadership isn’t always glamorous. It’s often about hard decisions made in quiet moments. But every decision I make is with you in mind — to make sure Lumithéa remains a brand you can trust with your skin and your glow.

✨ Be on the lookout for updates to the Lumithéa lineup — the best is yet to come.